Getting members
Reach, email lists, funnels and landing pages: the routes new members take to find you.
New members rarely arrive through a single channel. They arrive through a text someone read, an email that landed at the right moment, and a page that explains the offer in one sentence. The articles here cover both halves: the routes in, meaning search, newsletters, webinars and referrals, and what happens next, meaning landing page, signup, first email and the moment someone pays.
I write from my own sales work, with numbers I measure myself and without growth promises. When something only works in a particular niche, that is stated. Where a platform feature is meant, the setup comes with it.
One point shows up in almost every article: whoever signs up today decides about the renewal tomorrow. That is why the first week after signup belongs to acquisition just as much as the ad before it.
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Frequently asked questions
Do I need an email list before I launch?
Helpful, but not a condition. What matters more is collecting an address the moment someone shows interest. A list of fifty people who know you sells more than a thousand bought addresses. Start with a form on the page you already have.
What belongs on a landing page?
One sentence about who the offer is for, and a second about what is different afterwards. Below that the price, the terms and a single button. Anything that asks for a second decision costs signups.
Are webinars still worth it?
If your offer needs explaining, yes. A webinar replaces the sales call you would otherwise hold one at a time. Without that need, a good page does the job and you save yourself the appointment.
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